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By: Jamie Matusow

Editor-in-Chief

    The Estée Lauder Companies has collaborated with Valois of America to develop Imagin, a single-use atomizer that can be inserted into magazines, providing consumers with a true representation of the fragrance experience.
    Imagin’s design can be presented flat for magazine inserts. Once the package is opened, air enters, allowing the consumer to squeeze the Imagin sample to emit a mist of fragrance. The Estée Lauder Companies has obtained an exclusive one year deal for distribution in magazines. The company debuted the technology in the December 5 issue of Us Weekly. More information: www.valois.com.

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